It's easier than you think to find something a donor can name, even if you have no buildings or major equipment. Once you've found the right opportunity, you can turn a seemingly invisible named gift into a profoundly meaningful experience for the donor.
Some whens, whats and how-tos for a Twitter strategy that builds engagement and loyalty. Yes, you can ask via Twitter, but not nearly as often as you give.
Weather makes the news every day, all year long. Link what you do to what the weather's doing to draw attention to your mission. Reporters and bloggers will love the interest you add to a chore they have to do each day.
The notion that charities should be restricted in the political arena is full of contradictions, according to law professor Adam Parachin. For example, although it's been deemed political to seek the abolition of human torture, courts have said it's charitable (i.e., not political) to prevent cruelty to animals.