Engage an accomplice and watch them give - or try to - through your website, over the phone, and in response to your charity's email appeal. Leah Eustace says you'll soon find the leaks and cracks you need to fix.
Business is global, and so is the business of fundraising. A Canadian agency launches joint programs with a UK company to enhance services in both countries.
A charity law specialist finds that implementation of controversial 2012 federal budget measures affecting charities is vague and preliminary. In fact, says Yvonne Chenier, CRA still seems to be working on 2011 roll-outs.
It's a bad idea to beg or buy Likes on Facebook. Sumac has three great tips for building long-term, genuinely engaged fans who visit frequently, comment and share.
If you've been thinking that "young donors" are under 35, one of North America's data-driven experts says you're nowhere near right. Focus on the youngest segment of those who are serious about giving, and you'll find yourself working with a different and much more profitable group.
A charity law specialist finds that implementation of controversial 2012 federal budget measures affecting charities is vague and preliminary. In fact, says Yvonne Chenier, CRA still seems to be working on 2011 roll-outs.
