With social media, it's about the outcome, not the channel. Jonathon Grapsas reports on a test campaign that pitted Facebook against Google AdWords. Both channels delivered, but in very different ways, and from different donor segments.
Based on the responses from 11,300 donors who completed at least part of the newest donor survey from Penelope Burk's Hamilton-based Cygnus Applied Research, Inc., the news is good. There's potential for more giving from strongly loyal, disciplined donors, especially if you sign them up for monthly direct debits.
Even on Facebook, you can't underestimate the power of a puppy photo. Maybe that's why animal welfare nonprofits are drawing fans much faster than any other type of charity.
Whether your Facebook fans are capable of raising $10,000 for 10 new wheelchairs or would like to take on just one of those at $1,000, the new FanFunder app will let them appeal to their networks on your behalf.
Q: When is preserving the environment like blowing up a building? A: When Canada's public safety minister frames a counter-terrorism strategy. Charity law experts Terrance S. Carter and Nancy E. Claridge read between the lines of the minister's rationale and conclude it's not the only threat charities face as they attempt to bring their expertise to public policy debates.
With social media, it's about the outcome, not the channel. Jonathon Grapsas reports on a test campaign that pitted Facebook against Google AdWords. Both channels delivered, but in very different ways, and from different donor segments.
