Understanding Millennials is essential for your future. But more and more, insights into Millennials apply to older demographic groups as well. Janet Gadeski reviews some new research on how nonprofits can engage Generation Y.
Your Board needs professional development, but you don't know where to turn! Here's an idea: Tom Little's BIG Ideas for Non-Profit Boards. In this workbook you'll find one hundred and ninety pages containing thirty-six "BIG Ideas." Thirteen of these ideas are what Tom calls "The BIGGEST of the BIG;" core concepts you should incorporate into the operation of your Board, they are critical to any Canadian non-profit. But, there's more to Tom, his ideas and his book than that. Read on. You won't be disappointed.
Recent research from the US finds that direct mail is driving more donations and online efforts aren't making a noticeable difference. It's "a bit of a shock," says the head of the firm that commissioned the study.
Do you really know the difference between vision statements and mission statements? If you don't, you're missing out on daily chances to communicate the essence of your work. Fraser Green 's four tips for keeping them clear and compelling may change the way you tell your charity's story.
Digital has its strengths and so does direct mail. Everything is different, yet everything is the same, says Jonathon Grapsas after a year of running his own fundraising agency. And the old-fashioned direct marketing and donor care principles still apply in the new world. They just need a little tweaking.
Understanding Millennials is essential for your future. But more and more, insights into Millennials apply to older demographic groups as well. Janet Gadeski reviews some new research on how nonprofits can engage Generation Y.
Do you really know the difference between vision statements and mission statements? If you don't, you're missing out on daily chances to communicate the essence of your work. Fraser Green 's four tips for keeping them clear and compelling may change the way you tell your charity's story.
Digital has its strengths and so does direct mail. Everything is different, yet everything is the same, says Jonathon Grapsas after a year of running his own fundraising agency. And the old-fashioned direct marketing and donor care principles still apply in the new world. They just need a little tweaking.
