A children's charity thought their donors were soccer moms. Turns out they're more like George Stroumboulopoulos. Here's how they found out - and what they did to attract and retain even more "Georges."
Private foundations are seen as numerous, wealthy and a target for suspicion. And the Canada Revenue Agency is watching them closely, as shown by recent penalties on family foundations run by Calgary's Clayton Riddell and Winnipeg's Reimer family.
"Your monthly gift will let Tom continue to volunteer at the First United Church" will raise more money than "We have no choice but to increase the fees for our seniors' transportation." Ryann Miller and Kori Brus show a struggling charity how to turn its "poor me" card into the winning trump.
The strategy sounds good, but most often, charities implement only the easiest part. Then, they start losing donors - and the attrition rate can approach 90%.
Print materials still matter, and in print nothing matters more than typography: the art and process of arranging type. Since that's the part people actually read, make sure you pay as much attention to it as you do to colours and illustrations.
Print materials still matter, and in print nothing matters more than typography: the art and process of arranging type. Since that's the part people actually read, make sure you pay as much attention to it as you do to colours and illustrations.
