At DonorPerfect, we know that one size does not fit all when it comes to donor acquisition. A new, up-and-coming nonprofit will need to focus on finding and retaining a core group of supporters, whereas a more established organization might need to find ways to breathe new energy into a successful, but stale, program.
That’s why we connected with digital fundraising expert Dana Snyder to create Your Guided Growth Plan, which includes beginner, intermediate, and advanced steps to help you find (and keep!) new donors who are passionate about your mission and its projects. With these strategies in hand, your nonprofit is primed to cultivate lasting relationships, drive sustainable growth, and make an enduring impact in the communities you serve.
You can access the complete guide, or you can answer five quick questions to get the information that’s most pertinent to your nonprofit.
Here’s a preview of what you can expect to learn:
1. Develop a library of creative content
People give to people they know and trust, so it’s important to give your mission a friendly face and a warm voice. You don’t need anything fancy or professional to do this – you can simply record a voice or video message while holding your mobile phone in your hand! Just letting people know that you care and are going to take actionable steps toward change is all that matters.
2. Be an ambassador for your new donors
A welcome email series for new donors is a great way to help them feel special immediately after making their first gift. Thank them for being part of your community, keep them informed, and make sure they have everything they need to stay connected and feel inspired to give again in the future.
3. Develop your social media presence
The people who care about your mission are already on social media, and they would love to see you there, too. Not sure that this will work for your nonprofit, or if it will bring the return you’re hoping for? Beyond your posts, there are several tricks you can use to ensure you’re building relationships on social media.
4. Use social media to build your email list
Gather contact information from people who are already connected to your mission on social media. They’ll be ready to hear from you and your newsletter will be a welcome addition to their inboxes!
5. Create and automate your new donor acknowledgements
Email templates and thank-you video scripts will help your team save time and prioritize more important tasks – BUT they also give donors a personal touch so they can get to know you and your mission better.
To learn more about acquiring new donors and what steps your nonprofit can take to grow your community, download the free nonprofit Guided Growth Plan today!
