Many of today’s nonprofit employees remain stretched thin, struggling to keep up with everything that’s asked of them. Generating fundraising communications with Artificial Intelligence (AI) provides your organization with an extra set of hands.
Studies show that, on average, communicators using generative AI save at least three hours on each content piece, and implementing AI in communication techniques can increase an organization’s return on investment by up to 30%.
The last quarter of the year is usually labor-intensive for fundraisers—they’re tasked with planning huge campaigns like Giving Tuesday and Year-End, plus writing all of the content needed to carry them out successfully. It’s a time to take advantage of the spike in giving during the holiday season, and therefore a great opportunity to also take advantage of AI. Why not save major time by using an AI tool to create, optimize, and personalize your fundraising efforts?
5 ways to enhance your fundraising campaigns with AI
1. Creation - Generate a thank-you email template for December donors that introduces them to your monthly giving program as a convenient way to stay involved and informed of your organization’s projects and events. Ask your tool to use emotional language that inspires them to maintain their impact over time. Include placeholders for names and gift amounts for your CRM to populate with stored donor data.
2. Optimization - Generate three day-of Facebook posts announcing your Giving Tuesday goal or competition, encouraging donors to contribute or participate. Tell your AI tool to make each post more urgent than the last and suggest optimal send times for engagement. Ask it to write from a certain perspective or with a certain emotion. Ask it to include emojis or puns, etc.
3. Personalization - Generate a text message to donors under 25 who donated online last Giving Tuesday inviting them to reply to give $5 toward cancer research. Provide the option to reply to join your monthly giving program for $5 per month. Stress the convenience of using a digital wallet to donate, allowing them to complete the entire process from their phone in a few minutes.
4. Organization - Generate a content calendar for the month of December that includes emails and social media posts leading up to New Year’s Eve. Use emotional language to inspire donors to join in on the holiday spirit of giving.
5. Repurposing - For example, you can ask AI to rewrite last year’s end-of-year appeal letter to resonate specifically with millennial donors who prefer a digital donation experience that only takes a few seconds. If it’s too long for an email or social media, you can ask AI to shorten it. You can even ask it to include instructions for scanning a QR code to visit your online giving page and take advantage of a digital wallet option like PayPal or Venmo.
Like a skilled and experienced team member, your AI tool stands ready to provide real-time data assistance and donor engagement opportunities, allowing you to leave a lasting impact on your nonprofit’s relationships with its donors, volunteers, and beneficiaries. Together, armed with millions of data points, you and your new “sidekick” can make more informed decisions, segment your audiences more thoughtfully, and execute campaigns more effectively.
Learn more: Download your free copy of AI for Nonprofits, The Comprehensive Guide to Enhancing Fundraising Communications
