Want headlines? Tie your cause to the weather

publication date: Aug 9, 2012
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Weather is guaranteed to make the news every day, all year long, says nonprofit copywriter Karen Zapp. And a sure-fire way to draw attention to your nonprofit is to link the work you do to what's going on right outside your window. You'll create a win for reporters and bloggers too by helping to make their weather reports more interesting.

Weather affects everyone

So you're not an environmental charity? Doesn't matter, says Zapp. Think about how you can provide tips, articles and even videos on some aspect of your expertise that is related to the weather. For example:
No matter what stories you're able to create by bringing your own lens to the weather, Zapp's most important tip is this: "Talk about the weather-related problems and what your organization is doing to help. And make certain you put donors in the spotlight and how they can make a difference by supporting your cause."

It's an innovative angle - but as always, it has to be about the donor.

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