Recent Articles in Home

Ten tips to help you get found, get clicked and win online
Dec 7, 2011

Direct response online isn't rocket science. But it is a science - one that you can master. Send your next online campaign soaring with these top tips for logical processes and careful data monitoring from direct response whiz Jonathon Grapsas.

Turn your business volunteers into “advoteers” today
Dec 6, 2011

What on earth is an "advoteer"? It's a volunteer whose impact extends well beyond the usual in-house volunteer duties. James Temple and Janet Gadeski tell you how to help your volunteers step up to this expanded role.

Are you missing these critical clues to Gen Y donors?
Dec 5, 2011

Carolyn Hawthorn, a Generation Y fundraiser, shares her inside information and personal experience on how to appeal to Gen Y as potential staff, volunteers and donors. Don't miss out on the huge pool of new supporters and leaders for your charity.

TIP OF THE MONTH - Spotlight “small” donors who share in a big way
Dec 1, 2011

Never underestimate the impact of someone whose gift looks small right now. Leah Eustace says it's the scale of their generosity that matters. And sometimes they'll surprise you with higher gifts after cultivation, active promotion on your behalf, and six-figure legacies.

Will face-to-face canvassing work for your charity?
Nov 30, 2011

Street canvassing is reaping rewards in some Canadian cities. One Canadian agency claims it's the most cost-effective channel for signing up monthly donors. And it's worked in Europe for years. Learn from one F2F winner what it takes to make it work - and what you'll need to watch out for if you take the plunge.