Engagement and two bucks will get you a cup of coffee. What you’re after, says online expert Simren Deogun, is grounded, sustained interaction that leads to donations. She explains how to achieve engagement that brings results.
When 100 corporate citizenship executives were asked which Canadian corporate citizenship/cause marketing effort they most admired, one-quarter of them named Canadian Tire’s Jumpstart. Janet Gadeski explores how a corporation achieves such distinction – and how they might become your partner.
Bill Kennedy continues to decode the language that will help you understand and speak knowledgeably about your charity’s financial statements. What’s the difference between cash flow and equity? Why are so many questions waved away with “It’s just timing”? This article reveals all!
Mike Farwell may very well be the face of the future of social media fundraising for charities. He is not a fundraiser nor has he ever worked for a charity. Yet annually he raises thousands of dollars through his use of social media. James Howe explains how you can equip and empower your charity’s Mike Farwells.
If you make a charitable gift, keep your receipt. If you receive a charitable gift, issue a proper tax receipt. A recent Tax Court of Canada decision sounds a warning to donors and charities alike.