Whether you have too many walls already covered with plaques, or no walls at all, you can create a virtual tribute wall that’s richer than any bricks and mortar honour. Elain Evans of UBC shares her innovative and successful fundraising technique with Janet Gadeski.
As a post-Christmas gift to you, a reprise of one of Hilborn’s most popular articles ever. Lisbeth Cort skewers PowerPoint tics that leave her “ready to chew my own arm off to get out of the trap.”
Donor lists in the low thousands, or even hundreds? Too small to test? You can still succeed at direct mail, says Tom Ahern. And you must – direct mail is still the leading way that charities in North America raise money.
Tele-fundraising veteran Alison Keys lists the ten things your telemarketing contractor should promise and deliver to make your phone campaign a success.
Charity law specialist Terry Carter offers tips for making your fundraising ratio as favourable as possible while staying onside with CRA’s new fundraising guidance.