Creating a video with highlights of your annual report can attract new donors, volunteers and partners. How do you turn a lengthy annual report into a compelling, two- to five-minute video? Peter G. Reynolds offers tips.
Why do gifts with direct mail packages increase donations? Kathleen Denyer Hall thinks she’s found the answer in a psychological principle so strong it will make strangers send you Christmas cards.
Anniversary? Who cares? Not the donors, says Fraser Green. So quit tooting the trumpet, no matter how big your special birthday feels, and give donors the chance to support what matters to them – your mission.
A culture of philanthropy is essential to success. But before you jump into culture change tactics, Julie Mikuska urges you to make sure your policies support philanthropy rather than fundraising.
Charity law specialist Adam Aptowitzer believes that 2013 will bring the charitable sector more good news than bad from the federal government. Parliament may implement some favorable measures, but charitable political activities will continue to be the area of greatest concern.