Funny to imagine we’d be anything but natural in front of an audience! But there’s a perception that we have to add smoke and mirrors in order to give a great presentation. The truth is that people are interested in people. Cathy Sobocan reveals how to capture hearts by being yourself.
Relationships are not gifts, yet without relationships, there will be no gifts. Janet Gadeski examines Guy Mallabone’s approach to deepening donor and prospect care while staying focused on a dollar goal.
We’re moving beyond .com, .ca, and .org as internet address endings. Dozens of new ones are about to be launched. Trade-mark and internet law specialist Colin J. Thurston explains how you can avoid someone hijacking your charity’s exact web address with a new ending.
“Data analytics” sounds daunting. But it needn’t be. Alison Keys introduces you to one of the most helpful tools for guiding fundraising strategy and tactics.
It’s not rocket science – but it is brain science. Fundraising expert Ken Wyman explains what happens in donors’ brains to make them give. Learn how to trigger the chemical changes that lead to donations.