Donors rarely follow a straight line throughout their giving journey. Kimberley Blease thinks it is a fundraiser's job to pay attention and understand those donors who are - or who are most likely to be - high-value donors and change their story.
Work with intent and have a plan. Is that all it takes to keep the doors to your charity open? No, but it is the starting point for a successful fundraising program advises Humber College professor, Ken Wyman.
Crowdfunding has been around for longer than you may think. It is the emergence of new technologies that has made this type of fundraising campaign viable for many charities. Jason Shim provides a brief overview of the concept and shares reasons to consider crowdraising for your organization.
Annual reports can be "...an amazing, multipurpose document that allows you to demonstrate the recent successes of your organization," says Kim Fuller. Find out how to turn your tried and true (but sometimes boring!) communication piece into a powerful fundraising tool.
When it comes to your fundraising program, how do you make good data-driven decisions, especially if data from different sources is showing different results? Holly Wagg shares some tips on mapping your way in the digital realm.