With all the emphasis on measuring results from social media, it’s pretty easy to reduce retweets, posts, likes, friends and followers to a per-unit dollar value. Social media expert Clare McDowall says you can’t put a price on the most important benefit of all: ROR.
Even though planning for your year-end campaign started months ago, you still might have time to boost your success with these tactics. The tips will also help you make next year’s year-end even better.
After months of rehearsal in the classroom and during her internship, Gen Y fundraiser Laura Champion reflects on mistakes, tips and hopes from her first interview for a professional position.
Can charities speak out and even take action in the political arena? Yes, and more than they often realize, says Ken Wyman. Losing charitable registration for political activities is unlikely – but losing government grants has become a common consequence.
Talk to accountants and fundraisers and you might walk away thinking that they live in different worlds. That can spell trouble when accountants have to produce reports that serve both accounting requirements and the donor-focused needs of fundraisers. Bill Kennedy has tips for bridging that gap.
Accountants and fundraisers should be friends
