The first-person experience of charity ambassadors is a critical aspect of your fundraising communications. Consider these tips for engaging donors to share their stories.
The best way to appeal to your donors is to know what they are passionate about. This is where demographics can help. We are not as unique as we think.
The “future generations” phrase lies at the heart of the "Board barrier" when it comes to legacy fundraising. Income from legacies will only impact fullyafterthe Board members have retired or died.
Focus on the opportunities presented in The Giving Report 2022. There are things you can do today to keep pace with emerging trends in the way people are giving to charity.