When researching prospects, remember capacity ≠ philanthropy. Just because someone has wealth, does not mean they will give to you. [Said every wise researcher ever!]
Moving from volunteer fundraiser to being hired as a professional with an organization that has been fundraising for over 25 years created a learning curve the size of Mount Everest.
Small charities (less than $500,000 annual revenue) experienced the biggest drop in year-over-year receipted donations, declining $1,016 billion (or 25%) between 2019 and 2020.