Disintermediation is occurring as donors reduce their need for formal partnerships with registered charities and instead choose direct-to-beneficiary approaches.
Every single field, pixel, word, checkbox, payment method (or lack thereof) is going to be a negative or positive contributor to the donor experience.
Do you truly need all the data points that you collect? Maybe not.
More Canadians are depending on charity, than are giving to charity.
Tag us in your stories, using the hashtag #GivingTuesdayCA. We’ll amplify kindness and engage youth together.