Management of data is often viewed as a necessary evil.
Starting a career in the nonprofit sector is like tackling a 5,000-piece puzzle where all the colours are the same tone.
Disintermediation is occurring as donors reduce their need for formal partnerships with registered charities and instead choose direct-to-beneficiary approaches.
Every single field, pixel, word, checkbox, payment method (or lack thereof) is going to be a negative or positive contributor to the donor experience.
Do you truly need all the data points that you collect? Maybe not.