Many of us who write fundraising materials obsess about WHAT we’re going to say. Fraser Green thinks that most of us miss a very important ingredient in our fundraising cope. We don’t think enough about the WHO.
Whether you’re relying on search, social media, email or paid ads, the purpose of driving traffic to a landing page is to touch people’s hearts and inspire them to click that donate button. So how do you make sure your landing pages have what it takes to inspire action? Shannon Craig some tips to set you up for success.
Asking the right question at the right time seems logical. However, not all of us are good at knowing what those questions are. Rebecca Truax offers a step-by-step guide to building a data driven fundraising shop.
Fundraisers are often tasked to raise more money for their organizations. However, before you go out and start asking it is wise to put a strategy in place. Sandy Rees succinctly outlines the questions you need to answer as part of your plan for success.
Identifying appropriate candidates and developing a fundraising committee through the use of a structured system and tools is more effective than a reflexive “yes” to availability. In this book excerpt, Lee Pigeau provides tools to assess committee members' ability and leadership potential.