In this series of 6 articles by Jenny Mitchell, CFRE, you’ll learn how your mindset is the single biggest indicator of your professional success. Each article provides helpful ideas and advice on how you can maintain your fundraising mojo in the face of challenges (that are often out of your control!) Ready to read about how to change your mindset, change your success? You’ve got this!
The decision to donate part or all of one's inheritance is very closely tied to emotions. In this excerpt from the English Edition of his book, Emotionraising, Francesco Ambrogetti shares the research that demonstrates that telling the life stories of donors is a powerful mechanism to engage donors to consider leaving a legacy to a nonprofit organization.
Believe it or not there was a time when direct response fundraising was a one-dimensional exercise. You mailed your donors a letter and they sent you lots of money. How things have changed since then! Here is how to get the best bang for your annual giving investment buck!
Being the kind of fundraiser who helps people iron out the details of their estate plans is a great honour. Over the years I have had many conversations with donors that have left me deeply humbled. These are some of the things I’ve learned:
What's the secret for fundraising and event success? It's not a magic spell, but a simple ten-step program. Whether you are preparing a proposal for funding, or planning an event, the same ten steps can spell success.
