Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain that contact! There was so much you could’ve done together – all the change you could make, all the revenue you could drive! Lost, forever!
Although unsubscribes can feel painful, they’re part of building and maintaining an email list that actually raises money.
The question every interviewee dreads usually comes close to the end of an interview.
Change in your fundraising program is inevitable. Find out how War Child is promoting planned giving to their donors as a signal of organizational maturity, vision and growth.
Now is the time to learn all you can about legacy giving. Richard makes the first point at the very beginning of his book. “The number of people currently aged over 65 in the world is 600 million. The number of people aged over 65 by 2050: 1.5 billion.”
