It’s no secret to anyone in the nonprofit space that the holiday season is a critical time of year for reaching new supporters, engaging current supporters, and driving donations. In fact, it’s the time of year when most organizations can expect to receive many of their largest donations. Canadians are compelled to generosity during the ‘giving season’, and many express it by making charitable donations.
Summer is the perfect time to prepare for this critical giving time. Take time now to ensure your organization is thinking strategically about how you can use digital to drive holiday donations.