We’ve created this brief guide to help you better understand why you should always integrate Call To Actions into your nonprofit’s outreach and website, and how to create an effective CTA that will prompt your audience to take the next step, no matter what it may be.
There is an old expression in the sales business you sell the sizzle not the steak. This is also true with fundraising, i.e. promote what the money will do. 
How does a charity employ a donor-centric approach to working with donors under challenging conditions such as high staff turn-over?
Let’s get down to first principles: your donors give to you because they want to do some good. They want to help, in their own small ways, to make the world a better place. And you know what? YOU OWE IT TO THEM to give them that.
One dynamic area for acquiring new donors is from episodic giving. Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines.
