Focusing on whether women and men give or behave differently specifically on #GivingTuesday adds to the understanding of how and why women and men give, providing fundraisers with valuable information that can help further personalize their donor outreach.
How do you reverse the knowledge loss which affects most charities?
If tax incentives may spur additional giving why is individual giving in decline and overall giving plateaued? What gives?
The Digital Code values show how digital touches much of what a charity does and how it will need to be considered accordingly. 
Corporations and brands are being asked to solve social problems they know nothing about.
