From traditions to taboos, culture shapes how people give. The future of philanthropy depends on how well we listen.

 What counts as productivity, and how (or where) will workers be most productive?

 How Canadians write their Wills, who they turn to for advice and what that means for charitable gifts.

 Fundraisers anonymously submitted their views and experiences of inappropriate behaviour from donors via an online portal.

 A smooth donor journey was created—from social media ad to landing page, to direct mail, to a warm and informed phone call.